What People Don’t Instantly Get about McLuhan’s “Global Village”

The term “global village” makes you think about unity and familiarity—it’s wonderful but terrifying at the same time. However, we are already in it. Facebook brought together people who were separated by oceans in seconds—something we could’ve never even fathomed before. The internet has come a long way, and it’s evident in Australia’s high internet usage and the social media marketing Brisbane has these days.

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Of course, along with social media’s talent in connecting people together, also comes a curse. Fake news, they’re everywhere. They are poison—they shift perspectives and create harmful ideas. As a result, the press and the businesses often get a bad rep.

If you’re a small business in Brisbane, how can you connect with customers who are so jaded with false advertising? Is a talented web design firm the secret sauce to successful marketing?

To get a better understanding of how to connect with your customers through social media, maybe looking back would help:

What did Marshall McLuhan mean with Global Village?

The Global Village was a term used to describe the interconnection of people through means of telecommunications. It’s a very insightful way to think about humanity’s progress, considering McLuhan coined it in the 1960s. Of course, the TVs and newspapers were tangible pieces of evidence of a growing “global village,” but the term has really materialized today in our generation.

However, there’s an often dismissed aspect of the global village. When it’s being discussed in courses, people often get the impression of a global village as people all around the world just being united by technology. Global Village also describes the ironic ignorance of the masses as they become closer. As more pieces of information become available to the public, the more they assume that they know how the world works, too.

Social Media Networks are Global Villages

Social media networks are like global villages. Everyone is putting out content about everything—their dogs, their babies, their breakfast—but no one really knows what happens behind the scenes. It’s so easy to get misinformed with this kind of set-up if you’re used not to criticize the content you’re getting.

Today, too many businesses are getting hits and miss with social media marketing. It’s a very useful and helpful tool, but it has become such a need that you need experts to help you manage it. If you’re a small business owner in Queensland, you can see it on the social media marketing Brisbane has today. Many companies use the social media marketing Brisbane has these days to reach to their audiences. But the question is, are they doing it right?

How can a Business Connect Better with Audiences?

If you have been paying attention, social media is a powerful but fragile tool to use in marketing. The best web design in Brisbane may have bespoke visuals, but connecting with the audience matters the most.

To connect with your audiences better through social media marketing, educate your company about it. Learn to study about its use, disadvantages, etc. Be consistent with your content and most importantly, connect with your audience.

Also, the digital marketing industry today is a plethora of talented digital ad agencies. A better idea would be to hire a digital ad agency or a web design company who knows their way around connecting with people.

Lastly, don’t underestimate the power of social media. It’s here to stay. See more at http://digital8.com.au/services/social-media-marketing-is-the-future-and-the-future-is-now/


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